{"id":2797,"date":"2025-09-19T18:33:45","date_gmt":"2025-09-19T09:33:45","guid":{"rendered":"https:\/\/twostone-s.com\/columns\/?p=2797"},"modified":"2026-04-06T14:06:16","modified_gmt":"2026-04-06T05:06:16","slug":"%e3%83%a6%e3%83%8b%e3%83%95%e3%82%a1%e3%82%a4%e3%83%89%e3%82%b3%e3%83%9e%e3%83%bc%e3%82%b9%e3%81%a8%e3%81%af%ef%bc%9f%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%81%a8%e3%81%ae","status":"publish","type":"post","link":"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2797\/","title":{"rendered":"\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3068\u306f\uff1f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u3068\u6210\u529f\u4e8b\u4f8b\u30fb\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u3092\u89e3\u8aac"},"content":{"rendered":"\n<p>EC\u30b5\u30a4\u30c8\u3068\u5b9f\u5e97\u8217\u3067\u9867\u5ba2\u60c5\u5831\u304c\u5225\u3005\u306b\u7ba1\u7406\u3055\u308c\u3066\u3044\u3066\u3001\u4e00\u8cab\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3067\u304d\u306a\u3044\u3002\u305d\u3093\u306a\u60a9\u307f\u3092\u62b1\u3048\u3066\u3044\u307e\u305b\u3093\u304b\u3002\u9867\u5ba2\u306e\u8cfc\u8cb7\u30b9\u30bf\u30a4\u30eb\u304c\u591a\u69d8\u5316\u3059\u308b\u4e2d\u3067\u3001\u30c7\u30fc\u30bf\u306e\u5206\u65ad\u306f\u5927\u304d\u306a\u6a5f\u4f1a\u640d\u5931\u306b\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u3046\u3057\u305f\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u9375\u3068\u3057\u3066\u6ce8\u76ee\u3055\u308c\u308b\u300c\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u300d\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044\u3084\u56fd\u5185\u5916\u306e\u6210\u529f\u4e8b\u4f8b\u3001\u5c0e\u5165\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u307e\u3067\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u304c\u304d\u3063\u3068\u898b\u3064\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3068\u306f\uff1f\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531\u3068\u76ee\u7684<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129503-1.jpeg\" alt=\"\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306e\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-2798\" srcset=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129503-1.jpeg 1000w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129503-1-300x200.jpeg 300w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129503-1-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" 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class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u5b8c\u5168\u306b\u7d71\u5408\u3059\u308b\u4ed5\u7d44\u307f<\/h3>\n\n\n\n<p>\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u300c\u7d71\u5408\u3055\u308c\u305f\u5546\u53d6\u5f15\u300d\u3092\u610f\u5473\u3057\u307e\u3059\u3002EC\u30b5\u30a4\u30c8\u3084\u5b9f\u5e97\u8217\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u3001\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u3068\u3044\u3063\u305f\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u3067\u5f97\u3089\u308c\u308b\u60c5\u5831\u3092\u3001\u4e00\u3064\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u306b\u96c6\u7d04\u3057\u3066\u7ba1\u7406\u3059\u308b\u8003\u3048\u65b9\u3084\u4ed5\u7d44\u307f\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u304f\u306e\u4f01\u696d\u3067\u306f\u3001\u30b7\u30b9\u30c6\u30e0\u3054\u3068\u306b\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u30d0\u30e9\u30d0\u30e9\u306b\u4fdd\u7ba1\u3055\u308c\u308b\u300c\u30c7\u30fc\u30bf\u306e\u30b5\u30a4\u30ed\u5316\u300d\u304c\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306f\u3053\u306e\u30b5\u30a4\u30ed\u5316\u3092\u89e3\u6d88\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u8cfc\u8cb7\u306e\u5c65\u6b74\u3092\u30c1\u30e3\u30cd\u30eb\u306e\u57a3\u6839\u306a\u304f\u3001\u591a\u89d2\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u5358\u306b\u30b7\u30b9\u30c6\u30e0\u540c\u58eb\u3092\u9023\u643a\u3055\u305b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u521d\u3081\u304b\u3089\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u70b9\u304c\u5927\u304d\u306a\u7279\u5fb4\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2961\/\" title=\"\">\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306e\u57fa\u76e4\u3092\u4f5c\u308b\uff01\u5c0f\u58f2DX\u3092\u6210\u529f\u3055\u305b\u308b\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u300d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9032\u3081\u65b9<\/a>]<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e00\u8cab\u3057\u305f\u6700\u9ad8\u306e\u9867\u5ba2\u4f53\u9a13\u306e\u63d0\u4f9b<\/h3>\n\n\n\n<p>\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u5b8c\u5168\u306b\u7d71\u5408\u3055\u308c\u308b\u3068\u3001\u4e00\u4eba\u3072\u3068\u308a\u306e\u9867\u5ba2\u306b\u5bfe\u3057\u3066\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070EC\u30b5\u30a4\u30c8\u3067\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u5546\u54c1\u3092\u3001\u5f8c\u65e5\u6765\u5e97\u3057\u305f\u969b\u306b\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u304c\u300c\u3053\u3061\u3089\u306e\u5546\u54c1\u3082\u3054\u691c\u8a0e\u3067\u3057\u305f\u304b\uff1f\u300d\u3068\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e97\u8217\u3067\u306e\u4f1a\u8a71\u3084\u8a66\u7740\u3057\u305f\u5546\u54c1\u306e\u60c5\u5831\u3092\u57fa\u306b\u3001\u5f8c\u65e5\u305d\u306e\u9867\u5ba2\u306b\u5408\u308f\u305b\u305f\u30af\u30fc\u30dd\u30f3\u3084\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u30a2\u30d7\u30ea\u3067\u901a\u77e5\u3059\u308b\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3057\u3066\u3082\u300c\u81ea\u5206\u306e\u3053\u3068\u3092\u7406\u89e3\u3057\u3066\u304f\u308c\u3066\u3044\u308b\u300d\u3068\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306a\u3001\u30b9\u30e0\u30fc\u30ba\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u5275\u51fa\u3059\u308b\u3053\u3068\u304c\u3001\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306e\u5927\u304d\u306a\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8868\u3067\u6bd4\u8f03\uff01\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30fbOMO\u3068\u306e\u6c7a\u5b9a\u7684\u306a\u9055\u3044<\/h2>\n\n\n\n<p>\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3068\u3088\u304f\u4f3c\u305f\u8a00\u8449\u306b\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u3084\u300cOMO\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u76ee\u6307\u3059\u65b9\u5411\u6027\u306b\u5171\u901a\u70b9\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30c7\u30fc\u30bf\u306e\u6271\u3044\u65b9\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u660e\u78ba\u306a\u9055\u3044\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u76ee\u7684\u3068\u30c7\u30fc\u30bf\u7ba1\u7406\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u6982\u5ff5\u306e\u6700\u3082\u5927\u304d\u306a\u9055\u3044\u306f\u3001\u30c7\u30fc\u30bf\u306e\u6271\u3044\u65b9\u306b\u8868\u308c\u307e\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306fEC\u30b5\u30a4\u30c8\u3068\u5b9f\u5e97\u8217\u3068\u3044\u3063\u305f\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u300c\u9023\u643a\u300d\u3092\u5f37\u5316\u3057\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30c7\u30fc\u30bf\u81ea\u4f53\u306f\u305d\u308c\u305e\u308c\u306e\u30b7\u30b9\u30c6\u30e0\u306b\u5206\u6563\u3057\u305f\u307e\u307e\u3067\u3042\u308b\u3053\u3068\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3067\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306f\u3001\u30c7\u30fc\u30bf\u306e\u300c\u7d71\u5408\u300d\u305d\u306e\u3082\u306e\u3092\u76ee\u7684\u3068\u3057\u307e\u3059\u3002\u6700\u521d\u304b\u3089\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u3092\u4e00\u3064\u306e\u5834\u6240\u3067\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u771f\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u63d0\u4f9b\u3059\u308b\u571f\u53f0\u3092\u7bc9\u304d\u307e\u3059\u3002OMO\uff08Online Merges with Offline\uff09\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u300c\u878d\u5408\u300d\u306b\u3088\u308b\u65b0\u305f\u306a\u9867\u5ba2\u4f53\u9a13\u306e\u5275\u51fa\u306b\u4e3b\u773c\u3092\u7f6e\u304f\u6982\u5ff5\u3067\u3042\u308a\u3001\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306fOMO\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u6226\u7565\u3068\u4f4d\u7f6e\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3\u3064\u306e\u6982\u5ff5\u3092\u6574\u7406\u3059\u308b\u6bd4\u8f03\u8868<\/h3>\n\n\n\n<p>\u3053\u308c\u307e\u3067\u89e3\u8aac\u3057\u3066\u304d\u305f3\u3064\u306e\u6982\u5ff5\u306e\u9055\u3044\u3092\u3001\u4ee5\u4e0b\u306e\u8868\u3067\u6574\u7406\u3057\u307e\u3057\u305f\u3002\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u306f\u300c\u30c7\u30fc\u30bf\u7ba1\u7406\u300d\u3068\u300c\u9867\u5ba2\u8996\u70b9\u300d\u306e\u9055\u3044\u3067\u3059\u3002\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u304c\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u9023\u643a\u3092\u4e3b\u773c\u306b\u7f6e\u304f\u306e\u306b\u5bfe\u3057\u3001\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306f\u6700\u521d\u304b\u3089\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u300c\u500b\u4eba\u300d\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<p>OMO\u304c\u76ee\u6307\u3059\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u304c\u878d\u5408\u3057\u305f\u6ed1\u3089\u304b\u306a\u9867\u5ba2\u4f53\u9a13\u3082\u3001\u3053\u306e\u5f37\u529b\u306a\u30c7\u30fc\u30bf\u57fa\u76e4\u304c\u3042\u3063\u3066\u3053\u305d\u3001\u3088\u308a\u9ad8\u3044\u30ec\u30d9\u30eb\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8868\u3092\u901a\u3058\u3066\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u304c\u4ed6\u306e\u65bd\u7b56\u306e\u571f\u53f0\u3068\u306a\u308b\u3001\u3088\u308a\u6839\u672c\u7684\u306a\u30c7\u30fc\u30bf\u6226\u7565\u3067\u3042\u308b\u3053\u3068\u304c\u8996\u899a\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><p>\u6bd4\u8f03\u8ef8<\/p><\/th><th><p>\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9<\/p><\/th><th><p>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb<\/p><\/th><th><p>OMO<\/p><\/th><\/tr><tr><th><p>\u76ee\u7684<\/p><\/th><th><p>\u30c7\u30fc\u30bf\u306e\u7d71\u5408<\/p><\/th><th><p>\u30c1\u30e3\u30cd\u30eb\u9593\u306e\u9023\u643a<\/p><\/th><th><p>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408<\/p><\/th><\/tr><tr><th><p>\u30c7\u30fc\u30bf\u7ba1\u7406<\/p><\/th><th><p>\u4e00\u5143\u7ba1\u7406\uff08\u5358\u4e00\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\uff09<\/p><\/th><th><p>\u5206\u6563\u7ba1\u7406\uff08\u30b7\u30b9\u30c6\u30e0\u9593\u9023\u643a\uff09<\/p><\/th><th><p>\u9023\u643a\u30fb\u7d71\u5408<\/p><p>\uff08\u65bd\u7b56\u306b\u3088\u308b\uff09<\/p><\/th><\/tr><tr><th><p>\u9867\u5ba2\u8996\u70b9<\/p><\/th><th><p>\u500b\u4eba\uff08\u9867\u5ba2\u4e2d\u5fc3\uff09<\/p><\/th><th><p>\u30c1\u30e3\u30cd\u30eb\uff08\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\uff09<\/p><\/th><th><p>\u4f53\u9a13<\/p><p>\uff08\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u533a\u5225\u304c\u306a\u3044\uff09<\/p><\/th><\/tr><\/thead><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u304c\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"666\" src=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129504-2.jpeg\" alt=\"\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u304c\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8\u306e\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-2799\" srcset=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129504-2.jpeg 1000w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129504-2-300x200.jpeg 300w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754370129504-2-768x511.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u306f\u3001\u4f01\u696d\u5074\u3060\u3051\u3067\u306a\u304f\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u9867\u5ba2\u5074\u306b\u3082\u591a\u304f\u306e\u5229\u70b9\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u305d\u306e\u4ee3\u8868\u7684\u306a\u30e1\u30ea\u30c3\u30c8\u30923\u3064\u306e\u5074\u9762\u304b\u3089\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068LTV\u306e\u5411\u4e0a<\/h3>\n\n\n\n<p>\u4f01\u696d\u5074\u306e\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3068\u3057\u3066\u3001LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u3067\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u7cbe\u5ea6\u304c\u9ad8\u304f\u5fc3\u306b\u97ff\u304f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u9867\u5ba2\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u5546\u54c1\u3092\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u304a\u3059\u3059\u3081\u3057\u305f\u308a\u3001\u7279\u5225\u306a\u30af\u30fc\u30dd\u30f3\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306f\u300c\u81ea\u5206\u3060\u3051\u306e\u7279\u5225\u306a\u30b5\u30fc\u30d3\u30b9\u300d\u3068\u611f\u3058\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3046\u3057\u305f\u4f53\u9a13\u306e\u7a4d\u307f\u91cd\u306d\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u4fe1\u983c\u3068\u611b\u7740\u3092\u80b2\u307f\u3001\u9577\u671f\u7684\u306a\u95a2\u4fc2\u69cb\u7bc9\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u4e00\u4eba\u306e\u9867\u5ba2\u3068\u9577\u304f\u4ed8\u304d\u5408\u3046\u3053\u3068\u3067\u3001\u7d50\u679c\u7684\u306bLTV\u306e\u5411\u4e0a\u3092\u5b9f\u73fe\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2885\/\" title=\"\">\u7d71\u5408\u30c7\u30fc\u30bf\u3067\u30d5\u30a1\u30f3\u5316\u3092\u52a0\u901f\uff01\u5c0f\u58f2DX\u3067LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u9032\u3081\u65b9<\/a>]<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u9700\u8981\u4e88\u6e2c\u3068\u5728\u5eab\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u5168\u793e\u3067\u7d71\u4e00\u3055\u308c\u305f\u6b63\u78ba\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u3088\u308a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u7d4c\u55b6\u5224\u65ad\u3001\u3044\u308f\u3086\u308b\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u7d4c\u55b6\u3078\u306e\u79fb\u884c\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002\u3053\u308c\u307e\u3067\u306e\u7d4c\u9a13\u3084\u52d8\u306b\u983c\u3063\u305f\u4ed5\u5165\u308c\u3067\u306f\u306a\u304f\u3001\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u9ad8\u7cbe\u5ea6\u306a\u9700\u8981\u4e88\u6e2c\u304c\u53ef\u80fd\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u3069\u306e\u5e97\u8217\u3067\u3069\u306e\u5546\u54c1\u304c\u3001\u3069\u306e\u6642\u671f\u306b\u3088\u304f\u58f2\u308c\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u52d5\u5411\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u54c1\u5207\u308c\u306b\u3088\u308b\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u3092\u9632\u304e\u3064\u3064\u3001\u904e\u5270\u306a\u5728\u5eab\u3092\u62b1\u3048\u308b\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3055\u305b\u3001\u5728\u5eab\u7ba1\u7406\u5168\u4f53\u306e\u6700\u9069\u5316\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u53ce\u76ca\u6539\u5584\u306b\u76f4\u7d50\u3059\u308b\u91cd\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5e97\u8217\u3068EC\u3092\u6a2a\u65ad\u3057\u305f\u696d\u52d9\u52b9\u7387\u5316<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u304c\u4e00\u5143\u7ba1\u7406\u3055\u308c\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u884c\u3063\u3066\u3044\u305f\u696d\u52d9\u306e\u52b9\u7387\u304c\u5927\u304d\u304f\u5411\u4e0a\u3057\u307e\u3059\u3002\u7279\u306b\u5728\u5eab\u7ba1\u7406\u3084\u9867\u5ba2\u5bfe\u5fdc\u306b\u304a\u3044\u3066\u3001\u305d\u306e\u52b9\u679c\u304c\u9855\u8457\u306b\u73fe\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070EC\u30b5\u30a4\u30c8\u3067\u53d7\u3051\u305f\u6ce8\u6587\u3092\u3001\u9867\u5ba2\u306e\u6700\u5bc4\u308a\u5e97\u8217\u306e\u5728\u5eab\u304b\u3089\u767a\u9001\u3059\u308b\u3068\u3044\u3063\u305f\u67d4\u8edf\u306a\u5bfe\u5fdc\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u5bfe\u3057\u3066\u3082\u3001\u5e97\u8217\u30b9\u30bf\u30c3\u30d5\u3068\u30b3\u30fc\u30eb\u30bb\u30f3\u30bf\u30fc\u30b9\u30bf\u30c3\u30d5\u304c\u540c\u3058\u60c5\u5831\u3092\u53c2\u7167\u3067\u304d\u308b\u305f\u3081\u3001\u8fc5\u901f\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u6848\u5185\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u30b9\u30bf\u30c3\u30d5\u306e\u8ca0\u62c5\u3092\u8efd\u6e1b\u3057\u3001\u3088\u308a\u8cea\u306e\u9ad8\u3044\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u74b0\u5883\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72:\u9867\u5ba2\u30c7\u30fc\u30bf\u7d71\u5408\u57fa\u76e4\u306e\u69cb\u7bc9<\/h3>\n\n\n\n<p>\u6b21\u306b\u3001\u793e\u5185\u306e\u69d8\u3005\u306a\u5834\u6240\u306b\u6563\u3089\u3070\u3063\u3066\u3044\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u3001\u4e00\u3064\u306e\u5834\u6240\u306b\u96c6\u3081\u3066\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u5e97\u8217\u306ePOS\u30b7\u30b9\u30c6\u30e0\u3084EC\u30b5\u30a4\u30c8\u306e\u57fa\u5e79\u30b7\u30b9\u30c6\u30e0\u3001MA\u30c4\u30fc\u30eb\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u306a\u3069\u3001\u3069\u3053\u306b\u3069\u306e\u3088\u3046\u306a\u30c7\u30fc\u30bf\u304c\u5b58\u5728\u3059\u308b\u306e\u304b\u3092\u3059\u3079\u3066\u6d17\u3044\u51fa\u3059\u4f5c\u696d\u304b\u3089\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u4e0a\u3067\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u7d71\u5408\u3057\u3001\u6d3b\u7528\u3057\u3066\u3044\u304f\u306e\u304b\u3092\u8a2d\u8a08\u3057\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u5f8c\u8ff0\u3059\u308bCDP\uff08Customer Data Platform\uff09\u306e\u3088\u3046\u306a\u5c02\u9580\u7684\u306a\u30b7\u30b9\u30c6\u30e0\u306e\u5c0e\u5165\u304c\u4e2d\u5fc3\u7684\u306a\u30c6\u30fc\u30de\u3068\u306a\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u81ea\u793e\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u3092\u6301\u3064\u30b7\u30b9\u30c6\u30e0\u304c\u6700\u9069\u304b\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d73:\u5c0f\u3055\u306a\u65bd\u7b56\u304b\u3089\u59cb\u3081\u308b\u52b9\u679c\u691c\u8a3c<\/h3>\n\n\n\n<p>\u6700\u521d\u304b\u3089\u5168\u793e\u7684\u306b\u5927\u898f\u6a21\u306a\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3059\u308b\u306b\u306f\u3001\u76f8\u5fdc\u306e\u30ea\u30b9\u30af\u304c\u4f34\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u307e\u305a\u306f\u7279\u5b9a\u306e\u9867\u5ba2\u5c64\u3084\u4e00\u90e8\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u7d5e\u3063\u3066\u3001\u5c0f\u898f\u6a21\u306a\u65bd\u7b56\u304b\u3089\u8a66\u3057\u3066\u307f\u308b\u300c\u30b9\u30e2\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u300d\u304c\u6709\u52b9\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u512a\u826f\u9867\u5ba2\u306b\u9650\u5b9a\u3057\u3066\u3001EC\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u306b\u57fa\u3065\u3044\u305f\u5546\u54c1\u3092\u5e97\u8217\u3067\u63d0\u6848\u3057\u3066\u307f\u308b\u300d\u3068\u3044\u3063\u305f\u65bd\u7b56\u3092\u5b9f\u884c\u3057\u3001\u305d\u306e\u524d\u5f8c\u3067\u8cfc\u8cb7\u7387\u304c\u3069\u3046\u5909\u5316\u3057\u305f\u304b\u3092\u8a08\u6e2c\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u5c0f\u3055\u306a\u6210\u529f\u4f53\u9a13\u3068\u5b66\u3073\u3092\u7a4d\u307f\u91cd\u306d\u306a\u304c\u3089\u3001\u5f90\u3005\u306b\u53d6\u308a\u7d44\u307f\u306e\u7bc4\u56f2\u3092\u5e83\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u7740\u5b9f\u306b\u6210\u679c\u3092\u51fa\u3059\u305f\u3081\u306e\u5805\u5b9f\u306a\u9032\u3081\u65b9\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9f\u73fe\u306b\u4e0d\u53ef\u6b20\u306a\u4e3b\u8981\u30b7\u30b9\u30c6\u30e0<\/h2>\n\n\n\n<p>\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3057\u3001\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u69d8\u3005\u306a\u30b7\u30b9\u30c6\u30e0\u304c\u9023\u643a\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u305d\u306e\u4e2d\u6838\u3092\u62c5\u30463\u3064\u306e\u4e3b\u8981\u306a\u30b7\u30b9\u30c6\u30e0\u3068\u305d\u306e\u5f79\u5272\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u30c7\u30fc\u30bf\u57fa\u76e4\u3068\u306a\u308bCDP<\/h3>\n\n\n\n<p>CDP\uff08Customer Data Platform\uff09\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u30fb\u7d71\u5408\u3057\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u8a73\u7d30\u306a\u60c5\u5831\uff08\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff09\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002\u307e\u3055\u306b\u30e6\u30cb\u30d5\u30a1\u30a4\u30c9\u30b3\u30de\u30fc\u30b9\u306e\u5fc3\u81d3\u90e8\u3068\u3082\u3044\u3048\u308b\u30b7\u30b9\u30c6\u30e0\u3068\u3044\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>CDP\u306e\u5f79\u5272\u306f\u3001\u5358\u306b\u30c7\u30fc\u30bf\u3092\u96c6\u3081\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7d71\u5408\u30fb\u6574\u7406\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u3001\u5f8c\u8ff0\u3059\u308bMA\u3084CRM\u3068\u3044\u3063\u305f\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306b\u30b9\u30e0\u30fc\u30ba\u306b\u9023\u643a\u3055\u305b\u308b\u30cf\u30d6\u3068\u3057\u3066\u306e\u6a5f\u80fd\u3082\u62c5\u3044\u307e\u3059\u3002CDP\u3092\u5c0e\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u308c\u307e\u3067\u30d0\u30e9\u30d0\u30e9\u3060\u3063\u305f\u9867\u5ba2\u60c5\u5831\u3092\u521d\u3081\u3066\u4e00\u5143\u7684\u306b\u6349\u3048\u3001\u6d3b\u7528\u3059\u308b\u6e96\u5099\u304c\u6574\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2870\/\" title=\"\">\u4e00\u8cab\u3057\u305f\u9867\u5ba2\u4f53\u9a13\u306e\u8981\uff01\u5c0f\u58f2DX\u3092\u52a0\u901f\u3055\u305b\u308bCDP\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6d3b\u7528\u6cd5<\/a>]<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u6df1\u3081\u308bCRM\u30fbMA<\/h3>\n\n\n\n<p>CRM\uff08Customer Relationship Management\uff09\u306f\u3001\u9867\u5ba2\u306e\u57fa\u672c\u60c5\u5831\u3084\u8cfc\u8cb7\u5c65\u6b74\u3001\u554f\u3044\u5408\u308f\u305b\u5c65\u6b74\u306a\u3069\u3092\u7ba1\u7406\u3057\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u9577\u671f\u7684\u306b\u7bc9\u304f\u305f\u3081\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u4e00\u65b9\u3001MA\uff08Marketing 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