{"id":2814,"date":"2025-09-19T17:46:52","date_gmt":"2025-09-19T08:46:52","guid":{"rendered":"https:\/\/twostone-s.com\/columns\/?p=2814"},"modified":"2026-04-06T12:37:53","modified_gmt":"2026-04-06T03:37:53","slug":"%e5%b0%8f%e5%a3%b2dx%e3%81%aeomo%e3%81%a8%e3%81%af%ef%bc%9fo2o%e3%81%a8%e3%81%ae%e9%81%95%e3%81%84%e3%82%84ltv%e5%90%91%e4%b8%8a%e3%81%ae%e3%83%a1%e3%83%aa%e3%83%83%e3%83%883%e9%81%b8","status":"publish","type":"post","link":"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2814\/","title":{"rendered":"\u5c0f\u58f2DX\u306eOMO\u3068\u306f\uff1fO2O\u3068\u306e\u9055\u3044\u3084LTV\u5411\u4e0a\u306e\u30e1\u30ea\u30c3\u30c83\u9078"},"content":{"rendered":"\n<p>\u5e97\u8217\u58f2\u4e0a\u306e\u4f38\u3073\u60a9\u307f\u3084\u3001EC\u30b5\u30a4\u30c8\u3068\u306e\u9023\u643a\u4e0d\u8db3\u306b\u8ab2\u984c\u3092\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\u3002\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u81ea\u7531\u306b\u884c\u304d\u6765\u3059\u308b\u4eca\u3001\u5c0f\u58f2\u696d\u306eDX\u3092\u6210\u529f\u306b\u5c0e\u304f\u8003\u3048\u65b9\u304c\u300cOMO\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306fOMO\u306e\u57fa\u672c\u7684\u306a\u610f\u5473\u304b\u3089\u3001\u5c0e\u5165\u306e\u30e1\u30ea\u30c3\u30c8\u3001\u56fd\u5185\u5916\u306e\u6210\u529f\u4e8b\u4f8b\u3001\u305d\u3057\u3066\u81ea\u793e\u3067\u59cb\u3081\u308b\u305f\u3081\u306e\u5177\u4f53\u7684\u306a\u30b9\u30c6\u30c3\u30d7\u307e\u3067\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002OMO\u306e\u672c\u8cea\u3092\u7406\u89e3\u3057\u3001\u81ea\u793e\u306eDX\u6226\u7565\u3092\u52a0\u901f\u3055\u305b\u308b\u30d2\u30f3\u30c8\u3092\u898b\u3064\u3051\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 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\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5c0f\u58f2\u696d\u754c\u306eDX\u3092\u8003\u3048\u308b\u4e0a\u3067\u3001OMO\u306f\u4e2d\u5fc3\u7684\u306a\u6982\u5ff5\u3068\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306fOMO\u304c\u3069\u306e\u3088\u3046\u306a\u8003\u3048\u65b9\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u6df7\u540c\u3055\u308c\u3084\u3059\u3044\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7528\u8a9e\u3068\u3069\u3046\u9055\u3046\u306e\u304b\u3092\u6574\u7406\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">OMO\u306e\u57fa\u672c\u7684\u306a\u5b9a\u7fa9<\/h3>\n\n\n\n<p>OMO\u3068\u306f\u300cOnline Merges with Offline\u300d\u3092\u7565\u3057\u305f\u8a00\u8449\u3067\u3059\u3002\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u878d\u5408\u300d\u3068\u306a\u308a\u3001EC\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3068\u3044\u3063\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5834\u3068\u3001\u5b9f\u5e97\u8217\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5834\u3068\u306e\u5883\u754c\u7dda\u3092\u306a\u304f\u3059\u3053\u3068\u3092\u76ee\u6307\u3059\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>OMO\u306e\u5927\u304d\u306a\u7279\u5fb4\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u533a\u5225\u305b\u305a\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u7b2c\u4e00\u306b\u8003\u3048\u308b\u70b9\u306b\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u304c\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u307e\u308b\u3067\u4e00\u3064\u306e\u5927\u304d\u306a\u304a\u5e97\u3067\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u304b\u306e\u3088\u3046\u306b\u3001\u5546\u54c1\u3092\u8a8d\u77e5\u3057\u3066\u304b\u3089\u8cfc\u5165\u5f8c\u306e\u30b5\u30dd\u30fc\u30c8\u307e\u3067\u3001\u4e00\u8cab\u3057\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u53d7\u3051\u3089\u308c\u308b\u72b6\u614b\u3092\u76ee\u6307\u3059\u8003\u3048\u65b9\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O2O\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u306e\u9055\u3044<\/h3>\n\n\n\n<p>OMO\u3068\u4f3c\u305f\u8a00\u8449\u306b\u300cO2O\u300d\u3084\u300c\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u300d\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8a00\u8449\u306f\u76ee\u6307\u3059\u65b9\u5411\u6027\u304c\u5c11\u3057\u305a\u3064\u7570\u306a\u308a\u307e\u3059\u3002O2O\u306f\u300cOnline to Offline\u300d\u306e\u7565\u3067\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u304b\u3089\u30aa\u30d5\u30e9\u30a4\u30f3\u3001\u3064\u307e\u308aEC\u30b5\u30a4\u30c8\u304b\u3089\u5b9f\u5e97\u8217\u3078\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u4e3b\u306a\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4e00\u65b9\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u306f\u5b9f\u5e97\u8217\u3084EC\u30b5\u30a4\u30c8\u3001SNS\u306a\u3069\u3001\u9867\u5ba2\u3068\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\uff08\u30c1\u30e3\u30cd\u30eb\uff09\u3092\u9023\u643a\u3055\u305b\u3001\u3069\u3053\u304b\u3089\u3067\u3082\u5546\u54c1\u306e\u8cfc\u5165\u3084\u53d7\u3051\u53d6\u308a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u6226\u7565\u3067\u3059\u3002\u3053\u308c\u306f\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u9ad8\u3081\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u8996\u70b9\u306f\u4f01\u696d\u5074\u306b\u3042\u308a\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u306e\u30c7\u30fc\u30bf\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3059\u3002OMO\u306f\u3053\u308c\u3089\u306e\u6982\u5ff5\u3092\u3055\u3089\u306b\u767a\u5c55\u3055\u305b\u3001\u9867\u5ba2\u8996\u70b9\u3067\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4f53\u9a13\u3092\u5b8c\u5168\u306b\u878d\u5408\u3055\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u70b9\u3067\u7570\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 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<strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2885\/\" title=\"\">OMO\u3067\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3059\uff01\u5c0f\u58f2DX\u3067LTV\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u9032\u3081\u65b9<\/a>]<\/strong><\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">\u5e97\u8217\u3068EC\u306e\u9023\u643a\u306b\u3088\u308b\u6a5f\u4f1a\u640d\u5931\u306e\u524a\u6e1b<\/h3>\n\n\n\n<p>\u300cEC\u30b5\u30a4\u30c8\u3067\u306f\u5728\u5eab\u5207\u308c\u3067\u3082\u3001\u5e97\u8217\u306b\u306f\u5728\u5eab\u304c\u6b8b\u3063\u3066\u3044\u308b\u300d\u300c\u5e97\u8217\u306b\u5e0c\u671b\u306e\u30b5\u30a4\u30ba\u304c\u306a\u304f\u3001\u9867\u5ba2\u304c\u8cfc\u5165\u3092\u8ae6\u3081\u3066\u3057\u307e\u3063\u305f\u300d\u3068\u3044\u3063\u305f\u72b6\u6cc1\u306f\u3001\u591a\u304f\u306e\u5c0f\u58f2\u696d\u304c\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3067\u3059\u3002\u3053\u308c\u306f\u5927\u304d\u306a\u8ca9\u58f2\u6a5f\u4f1a\u306e\u640d\u5931\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>OMO\u306b\u3088\u3063\u3066\u5e97\u8217\u3068EC\u306e\u5728\u5eab\u60c5\u5831\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u9023\u643a\u3055\u308c\u308c\u3070\u3001EC\u30b5\u30a4\u30c8\u304b\u3089\u5e97\u8217\u306e\u5728\u5eab\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u53d6\u308a\u5bc4\u305b\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8ca9\u58f2\u306e\u6a5f\u4f1a\u640d\u5931\u3092\u5927\u5e45\u306b\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u5e97\u8217\u3092EC\u5546\u54c1\u306e\u53d7\u3051\u53d6\u308a\u62e0\u70b9\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u5411\u4e0a\u3068\u58f2\u4e0a\u5897\u52a0\u306e\u4e21\u65b9\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OMO\u6226\u7565\u3092\u5b9f\u8df5\u3059\u308b\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b<\/h2>\n\n\n\n<p>OMO\u6226\u7565\u306b\u3044\u3061\u65e9\u304f\u53d6\u308a\u7d44\u307f\u3001\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u4f01\u696d\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5177\u4f53\u7684\u306a\u4f01\u696d\u306e\u4e8b\u4f8b\u3092\u901a\u3058\u3066\u3001OMO\u304c\u3069\u306e\u3088\u3046\u306b\u5b9f\u8df5\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u7121\u5370\u826f\u54c1\uff5cMUJIPassport\u3092\u8ef8\u3068\u3057\u305f\u9867\u5ba2\u63a5\u70b9<\/h3>\n\n\n\n<p>\u7121\u5370\u826f\u54c1\u3092\u5c55\u958b\u3059\u308b\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u8a08\u753b\u306f\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u300cMUJI 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href=\"https:\/\/www.ryohin-keikaku.jp\/sustainability\/pdf\/MUJI_REPORT_2024_J.pdf\">MUJI REPORT 2024\uff5c\u682a\u5f0f\u4f1a\u793e\u826f\u54c1\u8a08\u753b<\/a><\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2808\/\" title=\"\">\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5f37\u56fa\u306b\uff01\u5c0f\u58f2DX\u3092\u52a0\u901f\u3055\u305b\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30a2\u30d7\u30ea\u5c0e\u5165\u30ac\u30a4\u30c9<\/a>]<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30aa\u30f3\u30ef\u30fc\u30c9\u6a2b\u5c71\uff5cOMO\u578b\u5e97\u8217\u3067\u306e\u65b0\u305f\u306a\u8cfc\u8cb7\u4f53\u9a13<\/h3>\n\n\n\n<p>\u30a2\u30d1\u30ec\u30eb\u5927\u624b\u306e\u682a\u5f0f\u4f1a\u793e\u30aa\u30f3\u30ef\u30fc\u30c9\u6a2b\u5c71\u306f\u3001\u300cONWARD CROSSET 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href=\"https:\/\/www.onward-hd.co.jp\/release\/2024\/20240422.html\">OMO\u578b\u5e97\u8217\u6226\u7565\u306e\u52a0\u901f\u3000\u30b9\u30bf\u30fc\u30c8\u304b\u30893\u5e74\u3067\u5168\u56fd137\u5e97\u8217\u3078\u62e1\u5927\uff5c\u682a\u5f0f\u4f1a\u793e\u30aa\u30f3\u30ef\u30fc\u30c9\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OMO\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e5\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754371192616-2.jpeg\" alt=\"OMO\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-2816\" srcset=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754371192616-2.jpeg 1000w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754371192616-2-300x200.jpeg 300w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754371192616-2-768x512.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>OMO\u306f\u3001\u5358\u306b\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u3060\u3051\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u660e\u78ba\u306a\u6226\u7565\u3092\u7acb\u3066\u3001\u6bb5\u968e\u7684\u306b\u9032\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u6210\u529f\u3078\u306e\u8fd1\u9053\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001OMO\u5c0e\u5165\u30925\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u5206\u3051\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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