{"id":2855,"date":"2025-09-19T17:41:00","date_gmt":"2025-09-19T08:41:00","guid":{"rendered":"https:\/\/twostone-s.com\/columns\/?p=2855"},"modified":"2026-04-06T12:25:27","modified_gmt":"2026-04-06T03:25:27","slug":"%e5%b0%8f%e5%a3%b2dx%e3%81%ae%e3%81%9f%e3%82%81%e3%81%aema%e6%b4%bb%e7%94%a8%e6%88%a6%e7%95%a5%e3%82%ac%e3%82%a4%e3%83%89","status":"publish","type":"post","link":"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2855\/","title":{"rendered":"\u5c0f\u58f2DX\u306e\u305f\u3081\u306eMA\u6d3b\u7528\u6226\u7565\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<p>\u300c\u5e97\u8217\u3068EC\u306e\u9867\u5ba2\u30c7\u30fc\u30bf\u304c\u30d0\u30e9\u30d0\u30e9\u3067\u3001\u4e00\u8cab\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u300c\u65e5\u3005\u306e\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u544a\u77e5\u306b\u8ffd\u308f\u308c\u3001\u3082\u3063\u3068\u6226\u7565\u7684\u306a\u696d\u52d9\u306b\u96c6\u4e2d\u3057\u305f\u3044\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u3001\u5c0f\u58f2\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3068\u3057\u3066\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u305d\u3046\u3057\u305f\u60a9\u307f\u3092\u89e3\u6c7a\u306b\u5c0e\u304f\u300cMA\uff08\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002MA\u304c\u306a\u305c\u5fc5\u8981\u306a\u306e\u304b\u3001\u5177\u4f53\u7684\u306a\u6a5f\u80fd\u3084\u6d3b\u7528\u30b7\u30ca\u30ea\u30aa\u3001\u4f01\u696d\u306e\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u30c4\u30fc\u30eb\u306e\u9078\u3073\u65b9\u307e\u3067\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c0f\u58f2DX\u3067MA\u304c\u6ce8\u76ee\u3055\u308c\u308b\u7406\u7531<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1137\" src=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754372722902-1.jpeg\" alt=\"\u5c0f\u58f2DX\u3067MA\u304c\u6ce8\u76ee\u3055\u308c\u308b\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-2858\" srcset=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754372722902-1.jpeg 2048w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754372722902-1-300x167.jpeg 300w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754372722902-1-1024x569.jpeg 1024w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754372722902-1-768x426.jpeg 768w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754372722902-1-1536x853.jpeg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u8fd1\u5e74\u306e\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001DX\uff08\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3\uff09\u3092\u63a8\u9032\u3059\u308b\u4e00\u74b0\u3068\u3057\u3066\u3001MA\u306e\u5c0e\u5165\u304c\u6d3b\u767a\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u73fe\u4ee3\u306e\u5c0f\u58f2\u696d\u304c\u76f4\u9762\u3059\u308b\u7279\u6709\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u4e0a\u3067\u3001MA\u304c\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6563\u5728\u3059\u308b\u9867\u5ba2\u30c7\u30fc\u30bf\u306e\u7d71\u5408<\/h3>\n\n\n\n<p>\u591a\u304f\u306e\u5c0f\u58f2\u4f01\u696d\u3067\u306f\u5e97\u8217\u306ePOS\u30c7\u30fc\u30bf\u3084EC\u30b5\u30a4\u30c8\u306e\u8cfc\u8cb7\u5c65\u6b74\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u72b6\u6cc1\u3068\u3044\u3063\u305f\u9867\u5ba2\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u3001\u305d\u308c\u305e\u308c\u306e\u30b7\u30b9\u30c6\u30e0\u3067\u500b\u5225\u306b\u7ba1\u7406\u3055\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3067\u3059\u3002\u3053\u306e\u72b6\u614b\u3067\u306f\u3001\u4e00\u4eba\u306e\u9867\u5ba2\u304c\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u3067\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u3063\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u306e\u5168\u4f53\u50cf\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u306f\u3001\u3053\u308c\u3089\u306e\u7570\u306a\u308b\u5834\u6240\u306b\u6563\u3089\u3070\u3063\u305f\u30c7\u30fc\u30bf\u3092\u4e00\u3064\u306b\u307e\u3068\u3081\u308b\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u3002\u30c7\u30fc\u30bf\u3092\u4e00\u5143\u7684\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u884c\u52d5\u3084\u8cfc\u8cb7\u306e\u50be\u5411\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u571f\u53f0\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2961\/\" title=\"\">MA\u6d3b\u7528\u306e\u6210\u5426\u3092\u5206\u3051\u308b\uff01\u5c0f\u58f2DX\u3092\u6210\u529f\u3055\u305b\u308b\u300c\u30c7\u30fc\u30bf\u7d71\u5408\u300d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u9032\u3081\u65b9<\/a>]<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">One-to-One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fc5\u8981\u6027<\/h3>\n\n\n\n<p>\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u69d8\u5316\u3057\u3066\u3044\u308b\u73fe\u4ee3\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u4eba\u306b\u540c\u3058\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u753b\u4e00\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u52b9\u679c\u306f\u8584\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u306f\u300c\u81ea\u5206\u306e\u305f\u3081\u306b\u300d\u9078\u3070\u308c\u305f\u60c5\u5831\u3084\u63d0\u6848\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u3053\u306e\u671f\u5f85\u306b\u5fdc\u3048\u308b\u3053\u3068\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3084LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306b\u7e4b\u304c\u308b\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>MA\u3092\u6d3b\u7528\u3059\u308b\u3068\u3001\u96c6\u3081\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u300c\u5148\u6708\u3001\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u300d\u3084\u300c\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u307e\u307e\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u305f\u9867\u5ba2\u300d\u3068\u3044\u3063\u305f\u7d30\u304b\u3044\u6761\u4ef6\u3067\u9867\u5ba2\u3092\u5206\u985e\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u308c\u305e\u308c\u306e\u9867\u5ba2\u306b\u5408\u3063\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u6700\u9069\u306a\u60c5\u5831\u3092\u81ea\u52d5\u3067\u5c4a\u3051\u308b\u300cOne-to-One\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u306e\u5b9f\u73fe\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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class=\"wp-block-heading\">MA\u306e\u6a5f\u80fd\u3067\u5b9f\u73fe\u3067\u304d\u308b\u3053\u3068<\/h2>\n\n\n\n<p>MA\u30c4\u30fc\u30eb\u304c\u5c0f\u58f2\u696d\u306e\u8ab2\u984c\u89e3\u6c7a\u306b\u5f79\u7acb\u3064\u3053\u3068\u306f\u5206\u304b\u308a\u307e\u3057\u305f\u304c\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001MA\u304c\u6301\u3064\u4ee3\u8868\u7684\u306a4\u3064\u306e\u6a5f\u80fd\u3068\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u4f55\u304c\u5b9f\u73fe\u3067\u304d\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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<strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2870\/\" title=\"\">\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u6b66\u5668\u306b\u5909\u3048\u308b\uff01MA\u3068\u9023\u643a\u3055\u305b\u305f\u3044CDP\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u6d3b\u7528\u6cd5<\/a>]<\/strong><\/p>\n\n\n\n<h3 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href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000094.000066773.html\">\u30b7\u30ed\u30af\u3001\u30b3\u30b9\u30e1\u30d6\u30e9\u30f3\u30c9\u4e8b\u696d\u3067Braze\u3092\u5c0e\u5165\uff5c\u682a\u5f0f\u4f1a\u793e\u30b7\u30ed\u30af<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5931\u6557\u3057\u306a\u3044\uff01MA\u30c4\u30fc\u30eb\u306e\u9078\u5b9a\u30dd\u30a4\u30f3\u30c8<\/h2>\n\n\n\n<p>MA\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u3063\u305f\u30c4\u30fc\u30eb\u3092\u9078\u3076\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5c0f\u58f2\u696d\u304cMA\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u7279\u306b\u8003\u616e\u3059\u3079\u304d4\u3064\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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