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class=\"wp-block-heading\">\u58f2\u4e0a\u5411\u4e0a\uff5c\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h3>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u305d\u306e\u4eba\u306b\u97ff\u304f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u307e\u3059\u3002\u5e97\u8217\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084EC\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u5c65\u6b74\u3068\u3044\u3063\u305f\u9867\u5ba2\u30c7\u30fc\u30bf\u3092CRM\uff08\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406\uff09\u30c4\u30fc\u30eb\u306a\u3069\u3067\u4e00\u5143\u7ba1\u7406\u3057\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u305d\u306e\u7b2c\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u8cfc\u8cb7\u983b\u5ea6\u3084\u5358\u4fa1\u3001\u6700\u7d42\u8cfc\u8cb7\u65e5\u306a\u3069\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u512a\u826f\u9867\u5ba2\u3084\u96e2\u53cd\u3057\u305d\u3046\u306a\u9867\u5ba2\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u5408\u3063\u305f\u65bd\u7b56\u3092\u5c55\u958b\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u5206\u6790\u7d50\u679c\u306b\u57fa\u3065\u304d\u3001\u500b\u3005\u306e\u8208\u5473\u306b\u5408\u308f\u305b\u305f\u8a95\u751f\u65e5\u30af\u30fc\u30dd\u30f3\u3084\u304a\u3059\u3059\u3081\u5546\u54c1\u3092\u914d\u4fe1\u3059\u308c\u3070\u3001\u753b\u4e00\u7684\u306a\u60c5\u5831\u767a\u4fe1\u3088\u308a\u3082\u9ad8\u3044\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u69cb\u7bc9\u3001\u3059\u306a\u308f\u3061LTV\uff08\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff09\u306e\u5411\u4e0a\u306b\u3082\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/1732\/\" title=\"\">\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\uff01\u5c0f\u58f2DX\u6642\u4ee3\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u7528\u30ac\u30a4\u30c9\u3068\u6210\u529f\u4e8b\u4f8b<\/a>]<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a\uff5cOMO\u306b\u3088\u308b\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u8cb7\u4f53\u9a13<\/h3>\n\n\n\n<p>OMO\uff08Online Merges with Offline\uff09\u3068\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u57a3\u6839\u3092\u306a\u304f\u3057\u3001\u9867\u5ba2\u306b\u4e00\u8cab\u3057\u305f\u5feb\u9069\u306a\u8cfc\u8cb7\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3067\u3059\u3002\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u7247\u624b\u306b\u3001\u5e97\u8217\u3068EC\u30b5\u30a4\u30c8\u3092\u81ea\u7531\u306b\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u8cfc\u8cb7\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002EC\u30b5\u30a4\u30c8\u4e0a\u3067\u5e97\u8217\u306e\u5728\u5eab\u72b6\u6cc1\u3092\u78ba\u8a8d\u3067\u304d\u305f\u308a\u3001\u300c\u5e97\u8217\u53d7\u3051\u53d6\u308a\u300d\u306e\u9078\u629e\u80a2\u304c\u3042\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306e\u5229\u4fbf\u6027\u3092\u5927\u304d\u304f\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001\u516c\u5f0f\u30a2\u30d7\u30ea\u3092\u4f1a\u54e1\u8a3c\u3068\u3057\u3066\u6d3b\u7528\u3057\u3066\u5e97\u8217\u3068EC\u3067\u30dd\u30a4\u30f3\u30c8\u3084\u8cfc\u8cb7\u60c5\u5831\u3092\u5171\u901a\u5316\u3059\u308c\u3070\u3001\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u63a5\u70b9\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u4f53\u9a13\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u611b\u7740\u3092\u80b2\u3080\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\ud83d\udca1 <strong>\u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044\uff1a[<a href=\"https:\/\/twostone-s.com\/columns\/dx\/retail-logistics\/2814\/\" title=\"\">\u5e97\u8217\u3068EC\u3092\u878d\u5408\uff01\u5c0f\u58f2DX\u306e\u91cd\u8981\u6226\u7565\u300cOMO\u300d\u306e\u4ed5\u7d44\u307f\u3068\u6210\u529f\u4e8b\u4f8b<\/a>]<\/strong><\/p>\n\n\n\n<h3 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href=\"https:\/\/www.nitorihd.co.jp\/pdf\/annual.pdf\">NITORI HOLDINGS \u7d71\u5408\u5831\u544a\u66f8 2024\uff5c\u682a\u5f0f\u4f1a\u793e \u30cb\u30c8\u30ea\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9<\/a><\/p>\n\n\n\n<h3 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href=\"https:\/\/faq.uniqlo.com\/articles\/FAQ\/100005977?gtm_category=feature_iq\">IQ\u30fb\u30c1\u30e3\u30c3\u30c8\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\uff5c\u682a\u5f0f\u4f1a\u793e\u30e6\u30cb\u30af\u30ed<\/a><\/p>\n\n\n\n<h3 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href=\"https:\/\/www.lawson.co.jp\/company\/fc\/innovation\/\">\u50cd\u304d\u624b\u4e0d\u8db3\u3092\u30c7\u30b8\u30bf\u30eb\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3067\u30b5\u30dd\u30fc\u30c8\uff01\uff5c\u682a\u5f0f\u4f1a\u793e\u30ed\u30fc\u30bd\u30f3<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ab\u30a4\u30f3\u30ba\uff5c\u30c7\u30b8\u30bf\u30eb\u6d3b\u7528\u306b\u3088\u308b\u65b0\u3057\u3044\u8cfc\u8cb7\u4f53\u9a13\u306e\u63d0\u4f9b<\/h3>\n\n\n\n<p>\u30db\u30fc\u30e0\u30bb\u30f3\u30bf\u30fc\u5927\u624b\u306e\u682a\u5f0f\u4f1a\u793e\u30ab\u30a4\u30f3\u30ba\u306f\u3001\u30c7\u30b8\u30bf\u30eb\u6280\u8853\u3092\u99c6\u4f7f\u3057\u3066\u3001\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u65b0\u3057\u3044\u8cfc\u8cb7\u4f53\u9a13\u3092\u5275\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u8c61\u5fb4\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u30a2\u30d7\u30ea\u3067\u6ce8\u6587\u3057\u305f\u5546\u54c1\u3092\u5e97\u8217\u306e\u5c02\u7528\u30ed\u30c3\u30ab\u30fc\u3067\u975e\u5bfe\u9762\u3067\u53d7\u3051\u53d6\u308c\u308b\u300cCAINZ PickUp\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u306f\u5e83\u3044\u5e97\u5185\u3092\u63a2\u3057\u56de\u3063\u305f\u308a\u30ec\u30b8\u306b\u4e26\u3093\u3060\u308a\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u3001\u30b9\u30e0\u30fc\u30ba\u306b\u8cb7\u3044\u7269\u3092\u7d42\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001DIY\u306e\u4f5c\u308a\u65b9\u3092\u52d5\u753b\u3067\u5b66\u3079\u308b\u300cCAINZ DIY Square\u300d\u3068\u3044\u3063\u305f\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u5145\u5b9f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306f\u5358\u306b\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u300c\u304f\u3089\u3057\u300d\u306b\u5bc4\u308a\u6dfb\u3044\u3001\u8cb7\u3044\u7269\u306e\u30d7\u30ed\u30bb\u30b9\u305d\u306e\u3082\u306e\u3092\u697d\u3057\u3093\u3067\u3082\u3089\u304a\u3046\u3068\u3044\u3046\u610f\u56f3\u304c\u611f\u3058\u3089\u308c\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u3092\u901a\u3058\u3066\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3066\u3044\u308b\u5148\u9032\u7684\u306a\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u51fa\u5178\u53c2\u7167\uff1a<a href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000025.000078330.html\">Cloudpick\u306e\u6280\u8853\u3092\u63a1\u7528\u3057\u3001\u300cCAINZ Mobile Store\u300d\u304c\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u30fb\u30aa\u30fc\u30d7\u30f3\uff5c\u682a\u5f0f\u4f1a\u793e\u30ab\u30a4\u30f3\u30ba<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5c0f\u58f2DX\u3092\u6210\u529f\u306b\u5c0e\u304f5\u3064\u306e\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"514\" src=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754374122398-2.jpeg\" alt=\"\u5c0f\u58f2DX\u3092\u6210\u529f\u306b\u5c0e\u304f\u5c0e\u5165\u30b9\u30c6\u30c3\u30d7\u306e\u30a4\u30e1\u30fc\u30b8\" class=\"wp-image-2892\" srcset=\"https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754374122398-2.jpeg 1000w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754374122398-2-300x154.jpeg 300w, https:\/\/twostone-s.com\/columns\/wp-content\/uploads\/2025\/08\/docx-image-1754374122398-2-768x395.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>DX\u306f\u3001\u3084\u307f\u304f\u3082\u306b\u9032\u3081\u3066\u3082\u826f\u3044\u7d50\u679c\u306b\u306f\u7e4b\u304c\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001\u5c0f\u58f2DX\u3092\u6210\u529f\u306b\u5c0e\u304f\u305f\u3081\u306e\u57fa\u672c\u7684\u306a5\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71:\u7d4c\u55b6\u8ab2\u984c\u306e\u53ef\u8996\u5316\u3068\u73fe\u72b6\u5206\u6790<\/h3>\n\n\n\n<p>\u5c0f\u58f2DX\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u7b2c\u4e00\u6b69\u306f\u3001\u81ea\u793e\u304c\u7f6e\u304b\u308c\u3066\u3044\u308b\u72b6\u6cc1\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u300c\u58f2\u4e0a\u304c\u843d\u3061\u3066\u3044\u308b\u300d\u300c\u4eba\u624b\u304c\u8db3\u308a\u306a\u3044\u300d\u3068\u3044\u3063\u305f\u6f20\u7136\u3068\u3057\u305f\u554f\u984c\u610f\u8b58\u3092\u3001\u3088\u308a\u5177\u4f53\u7684\u306a\u8ab2\u984c\u3078\u3068\u843d\u3068\u3057\u8fbc\u3093\u3067\u3044\u304f\u4f5c\u696d\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3069\u306e\u5e97\u8217\u306e\u3001\u3069\u306e\u5546\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u58f2\u4e0a\u304c\u3001\u3044\u3064\u304b\u3089\u843d\u3061\u8fbc\u3093\u3067\u3044\u308b\u306e\u304b\u300d\u300c\u73fe\u5834\u3067\u306f\u3001\u3069\u306e\u696d\u52d9\u306b\u6700\u3082\u6642\u9593\u304c\u304b\u304b\u3063\u3066\u304a\u308a\u3001\u5f93\u696d\u54e1\u306f\u4f55\u306b\u8ca0\u62c5\u3092\u611f\u3058\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u30ec\u30d9\u30eb\u307e\u3067\u6df1\u6398\u308a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>POS\u30c7\u30fc\u30bf\u306e\u3088\u3046\u306a\u5b9a\u91cf\u7684\u306a\u60c5\u5831\u3060\u3051\u3067\u306a\u304f\u3001\u5f93\u696d\u54e1\u3078\u306e\u30d2\u30a2\u30ea\u30f3\u30b0\u3084\u9867\u5ba2\u30a2\u30f3\u30b1\u30fc\u30c8\u3068\u3044\u3063\u305f\u5b9a\u6027\u7684\u306a\u60c5\u5831\u3082\u96c6\u3081\u3001\u591a\u89d2\u7684\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u73fe\u72b6\u5206\u6790\u304c\u3001\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u7684\u78ba\u306a\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306e\u3001\u3057\u3063\u304b\u308a\u3068\u3057\u305f\u571f\u53f0\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72:DX\u5316\u306e\u76ee\u7684\u3068KPI\u306e\u8a2d\u5b9a<\/h3>\n\n\n\n<p>\u73fe\u72b6\u5206\u6790\u306b\u3088\u3063\u3066\u81ea\u793e\u306e\u8ab2\u984c\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306b\u300cDX\u306b\u3088\u3063\u3066\u3001\u305d\u306e\u8ab2\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3057\u3001\u4f55\u3092\u5b9f\u73fe\u3057\u305f\u3044\u306e\u304b\u300d\u3068\u3044\u3046\u76ee\u7684\uff08\u30b4\u30fc\u30eb\uff09\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u76ee\u7684\u304c\u3001DX\u63a8\u9032\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5168\u4f53\u306e\u7f85\u91dd\u76e4\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u76ee\u7684\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u300c\u696d\u52d9\u3092\u52b9\u7387\u5316\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u66d6\u6627\u306a\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u30c7\u30fc\u30bf\u6d3b\u7528\u306b\u3088\u308b\u82e5\u5e74\u5c64\u306e\u58f2\u4e0a\u3092\u524d\u5e74\u6bd4\u306710%\u5411\u4e0a\u3055\u305b\u308b\u300d\u300c\u30bb\u30eb\u30d5\u30ec\u30b8\u5c0e\u5165\u306b\u3088\u308a\u3001\u30d4\u30fc\u30af\u30bf\u30a4\u30e0\u306e\u30ec\u30b8\u696d\u52d9\u6642\u9593\u309230%\u524a\u6e1b\u3059\u308b\u300d\u3068\u3044\u3063\u305f\u3001\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u53ef\u80fd\u306a\u6570\u5024\u76ee\u6a19\uff08KPI\uff09\u3082\u5408\u308f\u305b\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>KPI\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u9032\u6357\u72b6\u6cc1\u3084\u52b9\u679c\u3092\u5ba2\u89b3\u7684\u306b\u8a55\u4fa1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u95a2\u4fc2\u8005\u9593\u3067\u306e\u5171\u901a\u8a8d\u8b58\u3082\u751f\u307e\u308c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 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